Published
Estimated Publish Date
March 2027
Promotions
Coming Soon
Overview
Introduces advertising, the promotional mix, and creative strategies to inform, persuade, and connect with consumers to achieve marketing goals.
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Estimated Dates
Digital Textbook: March 2027
Print Textbook: June 2027
Audiobook: June 2027
Next Edition: 2032
Print Textbook: June 2027
Audiobook: June 2027
Next Edition: 2032
Author / Editor
Annual Student Impact
2,194 students | 32 high school students | $427,392 student savings
Advertising Essentials is a clear, engaging textbook designed to introduce students to the core concepts and practices of advertising. It explains how advertising communicates information about products, services, ideas, or images to influence potential consumers and achieve marketing goals. The book covers the main elements of the promotional mix—advertising, personal selling, publicity, direct marketing, and sales promotion—in detail. Students will also explore the creative aspects of advertising, learning how to craft effective messages and campaigns. Whether preparing for a career in marketing, communications, or business, this resource provides practical knowledge and real-world insights to help students understand how advertising drives consumer behavior and supports business success.
This textbook is part of the WisTech Open collection and is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
You are free to:
– Share — copy and redistribute the material in any medium or format
– Adapt — remix, transform, and build upon the material for any purpose, even commercially
Under the following terms:
– Attribution — You must give appropriate credit to WisTech Open, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests WisTech Open endorses you or your use.
License: https://creativecommons.org/licenses/by/4.0/
You are free to:
– Share — copy and redistribute the material in any medium or format
– Adapt — remix, transform, and build upon the material for any purpose, even commercially
Under the following terms:
– Attribution — You must give appropriate credit to WisTech Open, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests WisTech Open endorses you or your use.
License: https://creativecommons.org/licenses/by/4.0/
Funded by State of Wisconsin, Wisconsin Technical College System funding for Open Educational Resources