MATC Open Access Marketing: Building Awareness and Promoting Over $1 Million in Student Savings

For the last several years, the Milwaukee Area Technical College Open Access Team has worked diligently to share with MATC information about the international open education movement through regular email announcements, campus flyers, and presentations at campus events. Furthermore, each OER Facilitator is responsible for communicating with faculty in their assigned pathway, and an OER Facilitator was hired to be a college-wide OER Marketing Coordinator, publishing a newsletter each term with a faculty feature showcasing OER successes alongside OER opportunities and publications. This person also coordinates the regular campus-wide announcements, assists with the MATC OER website development alongside our library liaison, and recently led an OER communications team to create OER flyers for students, lead faculty, and the bookstore. Furthermore, the whole Open Access Team has led Open Education Week events each year, presented at MATC Day, and more. This marketing along with the creation of no cost/low cost OER courses has helped MATC students save over a million dollars. In this session we will share our marketing materials with other colleges and then offer an open discussion to brainstorm more ways we can promote OER in our colleges.